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It’s no secret that St. Andrews, New Brunswick is enriched by the water and land that surrounds it. Endless experiences are available for visitors—and the people, culture, and hospitality is unlike anywhere else in Canada.
A place so beautiful as St. Andrews needed a visual identity that could elevate and integrate a new energy into the existing Explore St. Andrews identity. This project was designed in collaboration with the team at Bonfire Communications (now a part of The Ginger Agency).
For the logo, it was important to communicate a welcoming, fresh, energetic, and friendly tone. Being situated on the powerful Bay of Fundy, the landscape of St. Andrews is always shifting, always changing. We wanted to capture that ocean power not just in the icon, but in the leg of the 'R's as well, a subtle nod to the iconic tides of this region.
A sophisticated colour palette was built to spotlight how a day in St. Andrews could take you from a morning stroll downtown, to an afternoon boat ride on the Bay of Fundy, to a special evening enjoying delicious food under a sunset.
