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United Way Halifax is a local impact organization that alleviates and reduces local poverty. We are trusted by donors, communities, organizations, and governments for our ability to achieve lasting change.
This case study highlights a variety of outreach tactics to build awareness of the important work United Way is doing—ranging from out of home posters to event pop-up banners and printed impact reports. Ensuring the photographic subjects pulled as much focus as possible was key, with a strong call to action leading potential donors onward to the website.
